Product, Experience and Design
About
Product, Experience and Design leader with over 20 years in digital transformation, strategy and building digital products. I connect business, technology, design, data and AI to turn complex challenges into simple, relevant experiences with measurable impact.
Career
Experience
Product Design Lead
Head of the Product Design team (UI/UX and Copywriting) for the repositioning of the brand and products, focused on onboarding and the use of AI.
Product & Design Manager (GPM)
Data-driven product vision and roadmap (NPS, CSAT, CAC, churn), leading discovery and multidisciplinary squads.
Product Manager | UX Design Lead
Product lifecycle management, roadmaps and A/B testing, connecting technology, UX, marketing and business.
Product Owner | Design
Focal point between technology, UX and business, running agile ceremonies, research and usability testing.
Product Owner | UX/UI
Backlog definition and agile roadmaps, discovery sessions and journey optimization with technology and design teams.
Senior UX Designer
Interfaces for apps and web within global brand guidelines, with usability testing in regional markets.
Design & Creative Coordinator · Senior UX | UI Designer
Leading interface and digital campaign design, roadmap and backlog management, and executive reporting focused on results.
Art Director
Creative campaigns across digital and print media and visual identity creation, coordinating teams.
Web Designer
Responsive layouts and interfaces for content portals, optimized for SEO and performance.
Understand the needs of the business and the customer to design the best products
Selected work
Connect technology, data and people to turn learnings into continuous evolution
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